Projects and observations

Changing Minds

One of the things I am most interested in is how we change minds. By this, I mean lasting, long-term change in attitude, not just a short-term, temporary persuasion. I think that there may be some overlap in technique, but my intuition tells me that these are vastly different activities with similarly different (and diverse) methods that must be brought to bear.

I have an enthusiastic hobbiest’s fascination with marketing and advertising which, I think, focuses much more on short-term change than what I am really interested in. However, I suspect that there is something to be learned by traditional marketing techniques, and newer techniques in particular. (Repetition, for instance, likely plays a role in both kinds of influence.) Since we are really just beginning to understand the psychology behind marketing techniques, there could be a wealth of knowledge around the corner. (That assumes that what we are learning ends up passing muster down the road, a substantial problem in the psychology field today.)

I have a lot of thoughts on the issue of changing minds in the long term, and I’ll mention them as they come up and my ideas on this matter refine. For now, I’ll just mention a few of the simpler ones.

Length and Depth of Engagement: I think that the amount of time and the depth of exposure to a potentially mind-changing point of view almost certainly influences its success. I imagine that a particularly traumatic experience may form lasting change, but outside of those unfortunate situations, regular, repeated exposure to an attitude, and more than a superficial understanding of that attitude is likely to be necessary for lasting change.

Willingness to Engage: This is really hard. I think it will forever be hard to change a mind that does not want to be changed. Or, put a different way, a completely closed mind is a static mind and a static mind, by definition, cannot be changed. I’m not much for absolutes, and that goes here as well, but “cannot be changed” and “exceedingly difficult to change” are nearly synonymous at this stage of our understanding of this topic.

Rewards for Engagement: Note that I say rewards for engagement here, not for actually changing of one’s mind which, if it happens, is probably it’s own reward in a way. (A more accurate/congruent sense of one’s beliefs, for instance, could be considered the reward.) I think that when looking at strategies for long-term changing of attitudes, rewarding the effort is likely to be at least somewhat important. I’m not sure exactly how this may play out, but instinctually, this feels like it has a place in the discussion.

I note that all three of the initial thoughts I mention above center around engagement with a new attitude. This is encouraging in a way because it means that there is some cohesiveness to my thoughts at this point. It is, however, discouraging because it’s the willingness to engage that I think is most lacking in our US society at present. I think I shall spend some time thinking about ways to prompt that engagement (and incorporating rewards for it, as mentioned above). A post is sure to follow.


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